The photograph and concept of the ad campaign does provoke exploitation towards women and there is the outline of rape and maltreatment. Yet, if we take away the other three models the photograph becomes more seductive and sexual, the models pose isn't portraying struggle, more involved with the one male holding her down. Her expression is hard to tell, whether it is sexual or helpless??? Still the overall sense of the campaign is wrong, that's all.
Hi Peter, I absolutely agree that this image was rightly withdrawn. I had a look at the series that this one obviously came from (I went to the Dolce and Gabbana website) and the rest of the images look as though they want to be provocative, but I'm not sure they come off all that well. I do know that I am not the intended audience but even so I looked and moved on. It is interesting to look at the complete series and concept though.
When we spoke about this in class, I hadn't seen the image and was disgusted at the concept of Dolce and Gabbana using rape in an advertising campaign. But I imagined it to be a more controversial and exploitve image than it actually is. Whilst it may offend some viewers, to me there is no sign of struggle or violence. If anything, the woman just appears to be more of an object than an actual person- but she doesn't appear abused. All figures appear as plastic, bronzed mannequins- so it's hard to feel empathy for the woman, as she doesn't even appear real.The dream-liike scape of the clouds in the background also adds to the fantasy/surreal aspect of the image. Nevertheless, I don't condone the exploitation and disempowerment of women for any reason!!
3 comments:
The photograph and concept of the ad campaign does provoke exploitation towards women and there is the outline of rape and maltreatment. Yet, if we take away the other three models the photograph becomes more seductive and sexual, the models pose isn't portraying struggle, more involved with the one male holding her down. Her expression is hard to tell, whether it is sexual or helpless???
Still the overall sense of the campaign is wrong, that's all.
Hi Peter,
I absolutely agree that this image was rightly withdrawn.
I had a look at the series that this one obviously came from (I went to the Dolce and Gabbana website) and the rest of the images look as though they want to be provocative, but I'm not sure they come off all that well. I do know that I am not the intended audience but even so I looked and moved on. It is interesting to look at the complete series and concept though.
When we spoke about this in class, I hadn't seen the image and was disgusted at the concept of Dolce and Gabbana using rape in an advertising campaign. But I imagined it to be a more controversial and exploitve image than it actually is. Whilst it may offend some viewers, to me there is no sign of struggle or violence. If anything, the woman just appears to be more of an object than an actual person- but she doesn't appear abused. All figures appear as plastic, bronzed mannequins- so it's hard to feel empathy for the woman, as she doesn't even appear real.The dream-liike scape of the clouds in the background also adds to the fantasy/surreal aspect of the image. Nevertheless, I don't condone the exploitation and disempowerment of women for any reason!!
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